No more women?
http://www.cbc.ca/consumer/story/2006/09/11/quebec-alcohol.html
okay, so second attempt at writing this since my first one disappeared.
I read this article on the Quebec alcohol industry group. They are trying to get advertisers to "abide by a more conservative code of ethics". In the last couple of years there have been many many complaints about the use of women in alcohol advertsiments. Women have been used over and over again as the primary advertising technique in these ads. These ads have relied purely on women and their sex appeal to sell alcohol. For all the work that women have done over the years concerning womens rights, I would say that this is quite a step backwards. It is wrong to degrade women inorder to sell beer. It is a very unimaginative advertising technique and should definitly be changed.
"The group is asking the industry to voluntarily adopt the new code, which forbids sexism or the association of products with sexual performance, sexual attraction or popularity." Not only is this degrading towards women, the fact that their breasts are used to make people want to buy alcohol, but also it affects all the younger girls out there too. They see these ads and it influences them, maybe not to go and buy beer, but on how they look. The media, be it an advertisement, a movie or a television show, is a huge influence on people whether they want it to be or not.
Not only are they trying to ban that, but they are also not allowing them to use women who look under 25 in the ads or are they allowing them to make alcohol look especially appealing to those under 18. I think that this will be extremely hard to do (the under 18 part). Teens are naturally curious people. Whether or not the advertisments make alcohol look appealing to them, they will still be tempted to try it anyways. There are so many different influences in a teen's world that to completly rule out the curiosity towards alcohol, i think, is virtually impossible. I'm not saying that this is a bad idea, to make it seem less appealing, I'm just saying it will be a hard thing to accomplish.
All in all, I think this is a very good idea, and that it is about time that something other than a woman's body be used to sell a product. I don't think it will end soon, or die out quickly, unfortunatly it is an effective technique, whether we like it or not, but thankfully we are attempting to stop it.
okay, so second attempt at writing this since my first one disappeared.
I read this article on the Quebec alcohol industry group. They are trying to get advertisers to "abide by a more conservative code of ethics". In the last couple of years there have been many many complaints about the use of women in alcohol advertsiments. Women have been used over and over again as the primary advertising technique in these ads. These ads have relied purely on women and their sex appeal to sell alcohol. For all the work that women have done over the years concerning womens rights, I would say that this is quite a step backwards. It is wrong to degrade women inorder to sell beer. It is a very unimaginative advertising technique and should definitly be changed.
"The group is asking the industry to voluntarily adopt the new code, which forbids sexism or the association of products with sexual performance, sexual attraction or popularity." Not only is this degrading towards women, the fact that their breasts are used to make people want to buy alcohol, but also it affects all the younger girls out there too. They see these ads and it influences them, maybe not to go and buy beer, but on how they look. The media, be it an advertisement, a movie or a television show, is a huge influence on people whether they want it to be or not.
Not only are they trying to ban that, but they are also not allowing them to use women who look under 25 in the ads or are they allowing them to make alcohol look especially appealing to those under 18. I think that this will be extremely hard to do (the under 18 part). Teens are naturally curious people. Whether or not the advertisments make alcohol look appealing to them, they will still be tempted to try it anyways. There are so many different influences in a teen's world that to completly rule out the curiosity towards alcohol, i think, is virtually impossible. I'm not saying that this is a bad idea, to make it seem less appealing, I'm just saying it will be a hard thing to accomplish.
All in all, I think this is a very good idea, and that it is about time that something other than a woman's body be used to sell a product. I don't think it will end soon, or die out quickly, unfortunatly it is an effective technique, whether we like it or not, but thankfully we are attempting to stop it.
posted by Kyla Mandel at 8:17 PM
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